FEATURED CASE STUDIES
Launch Strategy Modelling, Testing and Redesign for a Multinational Pharmaceutical Company
What was the problem?
A top 5 global generic drug company planned to launch a new drug in the local retail and hospital market in a CEE country in early 2011. The company wished to design a product market strategy which goal was to compete effectively on the local retail and hospital markets.
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Market Potential Analysis for the Trade Finance Function of a Multinational Bank
What was the problem?
An international bank considered a strategic plan for its SEE local fast growing operations including an expansion into the trade finance market in a time of global economic downturn due to the current financial crises. The problem was ...
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Product portfolio modelling and optimisation for a strong regional player
What was the problem?
A large regional player on the CEE medicines market needed to reassess its marketing strategy by the reevaluation of its product portfolio and drugs market potential, in order to optimize performance results. The company knew that not all the drugs had the same growth potential but didn’t have the right tool for evaluation considering its entire product portfolio as an interconnected non-linear dynamic system causally driven by patient flows, doctors’ behavior, competitor reactions and constantly changing P&R regulation.
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OUR EXPERIENCE> Launch Strategy Modelling, Testing and Redesign for Multinational Pharmaceutical Company > Market Potential Analysis for Trade Finance Function of a Multinational Bank > Product Portfolio Evaluation, Modelling and Optimisation for a FMCG Multinational Company > Product Portfolio Evaluation and Reconfiguration for a Listed Pharmaceutical Firm > Performance Improvement by Dynamic Resource Modelling for a Consumer Goods Company > Price Modelling for a Retail Chain > Customer Flow Modelling for a Telecommunications Company > Market Potential Evaluation for a Cosmetics Producer > Public Policy Modelling for a Non-profit Organisation in Healthcare Sector > Anticipating Rival Behaviour for a Food & Drink Multinational Company |
PUBLICATIONS> Company Brochures: "Guiding Businesses on the Right Path to Value Creation and Value Innovation" // "The Value Cube Strategy" > Service Brochures: "StratLab for Business" // "StratLab for Public Policy" // "StratLab for NGO Policy" // "StratLab for Learning" > Books: "Foreseeing Strategy Dynamics" // "Testing Public Policy and Regulatory Changes" // "Product Market Strategy Modelling and Analysis" // "Improving Financial Results by Dynamic Resource Configuration" // "Strategic Excellence for NGOs" |
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