New user registration | Login with
[Lost password]

Strategic modelling and optimization
Industry and markets modelling, analysis and scenario planning

Home // Resources // Market Potential Analysis for Trade Finance Function of a Multinational Bank

Market Potential Analysis for the Trade Finance Function of a Multinational Bank

What was the problem?

An international bank considered a strategic plan for its SEE local fast growing operations including an expansion into the trade finance market in a time of global economic downturn due to the current financial crises.  The problem was that the local management didn’t know what exactly was the market potential for the traditional trade finance products and services, how it was going to develop (grow or decline) and how to compete with the local leaders in the most effective way.

How was it solved?

Strateggo conducted a market potential evaluation and analysis of the trade finance industry in a key SEE EU country for an international bank with a local fast growing subsidiary.
A comprehensive dynamic model of trade finance industry including global and local trends and major competitors positioning in the country was developed. Local trends in the international trade activities were revealed, and as a result a strategic plan and implementation programme for market penetration were proposed to the client.


Business Simulator

Strateggo transformed the dynamic model of the market to a computer business simulator which was used to generate market potential development scenarios.