Marketing and Sales - Strateggo

Module 2: Product Performance Optimization - How to Win Against the Competition

Module 2: Product Strategy as Resource & Capability Configurations <br><br>Date and Time: 07.08.2026 at 11:00 - 12:00 Central European Time (CET) <br><br>Objective: Design product strategies based on resource strengths and capabilities <br><br>Toolset Role: System Mapping extended to strategy design <br><br>> Exploring value from differentiated resources and capabilities <br>> Preparing strategic options <br><br>Topics: <br><br>> Product strategies as configurations <br>> Aligning product features with: Customer needs, Capability strengths <br>> Designing alternative product-market strategies: Differentiation vs cost leadership, Niche vs mass market <br>> Structuring cost–revenue models <br>> Sustainability of product advantage <br><br>Workshop: <br><br>> Define alternative product strategies

Module 1: Product Performance Optimization - How to Win Against the Competition

Module 1: Qualitative Mapping of Product-Market Systems <br><br>Date and Time: 05.08.2026 at 11:00 - 12:00 Central European Time (CET) <br><br>Objective: Understand how products create value and perform in the market <br><br>Toolset Role: System Mapping as a market system analysis tool <br><br>> Defining advantage via capabilities and resources <br>> Exploring market opportunities and threats <br><br>Topics: <br><br>> Mapping product-market systems: Customer segments, Value propositions, Channels and adoption mechanisms <br>> Identifying key drivers: Demand dynamics, Pricing sensitivity, Brand and customer perception <br>> Mapping internal resources: Product development capabilities, Marketing and sales capabilities, Supply readiness <br>> Identifying feedback loops: Advertising and word-of-mouth, Market network effects, Learning curves <br><br>Workshop: <br><br>> Build a system map of a product-market environment <br>> Identify leverage points for performance improvement

August 5th: Product Performance Optimization - How to Win Against the Competition (all 8 modules)

This training programme comes in eight 60 min. modules and runs two modules per week for a month (8 modules altogether). It is tailored to equip experts and managers with knowledge and skills on how to to optimise product market performance by applying: <br><br>1. System Mapping: Demand drivers, customer segments, and competitive landscape. Identify key resources and capabilities. <br>2. System Simulation: Product launches, pricing strategies, and market dynamics. Evaluate adoption, revenue, and competitive responses.<br>3. Prospective Evaluation: Select optimal product strategies<br><br>The programme positions Systems Mapping, Simulation and Prospective Evaluation as an integrated strategic toolset that enables organizations to design, test, evaluate and implement winning product strategies by orchestrating resource configurations and adaptive capabilities, supporting robust and evidence-based decision-making under uncertainty. The whole programme (8 course modules) price is 350.00 EUR, while each course module can be bought for 50.00 EUR. Students can enroll for 150 EUR for the whole programme.<br><br>Software: Vensim, Anylogic, Excel, Power BI. No coding required.

50,00 € - 350,00 €