• Programme Leader: Rossen Kazakov, PhD (Linkedin, Google Scholar) 

Module 1: Mapping of Product-Market Systems  

Date and Time: 05.08.2026 at 11:00 - 12:00 Central European Time (CET) 

Objective: Understand how products create value and perform in the market 

Toolset Role: System Mapping as a market system analysis tool 

• Defining advantage via capabilities and resources 
• Exploring market opportunities and threats 

Topics: 

• Mapping product-market systems: Customer segments, Value propositions, Channels and adoption mechanisms 
• Identifying key drivers: Demand dynamics, Pricing sensitivity, Brand and customer perception 
• Mapping internal resources: Product development capabilities, Marketing and sales capabilities, Supply readiness 
• Identifying feedback loops: Advertising and word-of-mouth, Market network effects, Learning curves 

Workshop: 

• Build a system map of a product-market environment 
• Identify leverage points for performance improvement 

Module 2: Product Strategy as Resource & Capability Configuration 

Date and Time: 07.08.2026 at 11:00 - 12:00 Central European Time (CET) 

Objective: Design product strategies based on resource strengths and capabilities 

Toolset Role: System Mapping extended to strategy design 

• Exploring value from differentiated resources and capabilities 
• Preparing strategic options 

Topics: 

• Product strategies as configurations  
• Aligning product features with: Customer needs, Capability strengths 
• Designing alternative product-market strategies: Differentiation vs cost leadership, Niche vs mass market 
• Structuring cost–revenue models 
• Sustainability of product advantage 

Workshop: 

• Define alternative product strategies 

Module 3: System Simulation for Product Launch Strategy 

Date and Time: 12.08.2026 at 11:00 - 12:00 Central European Time (CET) 

Objective: Optimize product launch performance through simulation 

Toolset Role: System Simulation as a launch optimization tool 

• Testing value creation potential 
• Seizing opportunities 

Topics: 

• Simulation modeling of product launch dynamics: Adoption curves (Bass diffusion logic), Awareness and communication, Distribution readiness 
• Simulating: Launch timing, Marketing intensity, Capacity constraints 
• Identifying launch risks and opportunities

Workshop: 

• Simulate product launch scenarios 

Module 4: Pricing and Revenue Optimization through Simulation  

Date and Time: 14.08.2026 at 11:00 - 12:00 Central European Time (CET) 

Objective: Optimize pricing strategies under competitive conditions 

Toolset Role: Simulation for pricing and revenue optimization 

• Pricing as value capture mechanism 
• Adaptive pricing strategies 

Topics: 

• Pricing strategies: Penetration vs skimming, Dynamic pricing 
• Simulating: Demand elasticity, Competitive reactions, Margin vs volume trade-offs 
• Revenue trajectory simulation  

Workshop: 

• Testing pricing scenarios and outcomes 

Module 5: Market Competition Simulation (Winning the Game)

Date and Time: 19.08.2026 at 11:00 - 12:00 Central European Time (CET) 

Objective: Understand and outperform competitors through simulation 

Toolset Role: Simulation of competitive dynamics 

• Competitive advantage through superiority 
• Continuous adaptation to competitors behaviour

Topics: 

• Simulating market competition: Multiple players, Strategic interactions, Market share evolution, Competitive responses, Strategic moves (pricing, innovation, promotion) 
• Game dynamics in markets 

Workshop: 

• Simulate competitive scenarios and strategies 

Module 6: Demand–Supply Synchronization and Operational Readiness 

Date and Time: 21.08.2026 at 11:00 - 12:00 Central European Time (CET) 

Objective: Ensure alignment between market demand and operational capabilities 

Toolset Role: System Simulation of operational-market integration 

• Operational capability as competitive asset 
• Alignment and reconfiguration 

Topics: 

• Linking demand generation to supply capacity 

• Avoiding: Stock-outs, Overcapacity 
• Simulating: Production ramp-up, Inventory dynamics 
• Managing market-driven volatility 

Workshop: 

• Simulate demand-supply balance scenarios 

Module 7: Investment Decisions for Product Success 

Date and Time: 26.08.2026 at 11:00 - 12:00 Central European Time (CET) 

Objective: Evaluate investment options for product growth 

Toolset Role: Simulation for investment decision support 

• Strategic resource allocation 
• Long-term capability building 

Topics: 

• Investment areas: Marketing, Product development, Capacity expansion 
• Evaluating:  Return trajectories, Risk profiles 
• Portfolio optimization 

Workshop: 

• Evaluate investment scenarios for product strategy 

Module 8: Prospective Evaluation and Winning Product Market Strategy Roadmap 

Date and Time: 28.08.2026 at 11:00 - 12:00 Central European Time (CET) 

Objective:  Select and implement winning product-market strategies 

Toolset Role: Integrated mapping and simulation 

• Sustained competitive advantage 
• Full transformation exploration

Topics: 

• Comparing strategic scenarios 
• Identifying winning strategies 
• Designing: Go-to-market roadmap and Competitive positioning strategy 
• Building adaptive feedback systems 
• Continuous optimization 

Workshop: 

• Develop a complete product-market strategy roadmap