Module 1: Qualitative Mapping of Product-Market Systems

Date and Time: 05.08.2026 at 11:00 - 12:00 Central European Time (CET)

Objective: Understand how products create value and perform in the market

Toolset Role: System Mapping as a market system analysis tool

> Defining advantage via capabilities and resources
> Exploring market opportunities and threats

Topics:

> Mapping product-market systems: Customer segments, Value propositions, Channels and adoption mechanisms
> Identifying key drivers: Demand dynamics, Pricing sensitivity, Brand and customer perception
> Mapping internal resources: Product development capabilities, Marketing and sales capabilities, Supply readiness
> Identifying feedback loops: Advertising and word-of-mouth, Market network effects, Learning curves

Workshop:

> Build a system map of a product-market environment
> Identify leverage points for performance improvement