Module 2: Product Strategy as Resource & Capability Configurations

Date and Time: 07.08.2026 at 11:00 - 12:00 Central European Time (CET)

Objective: Design product strategies based on resource strengths and capabilities

Toolset Role: System Mapping extended to strategy design

> Exploring value from differentiated resources and capabilities
> Preparing strategic options

Topics:

> Product strategies as configurations
> Aligning product features with: Customer needs, Capability strengths
> Designing alternative product-market strategies: Differentiation vs cost leadership, Niche vs mass market
> Structuring cost–revenue models
> Sustainability of product advantage

Workshop:

> Define alternative product strategies